Rexel USA – Product Content System

Rexel USA’s e-commerce platform has implemented a sophisticated Product Information Management (PIM) system. It centralizes and streamlines the storage, modification, and distribution process of detailed product information, organizes product assortments into intuitive categories, and integrates multimedia assets for optimal display. The PIM system optimizes the e-commerce experience for both the Rexel USA team and its customers, solidifying its position as a leading player in the digital commerce industry.

My Role:

Lead UX Designer

Tools:

Sketch, Freehand, Microsoft Azure

Team:

Back-end Engineers, Front-end Engineers, DBA, Experience Designers

Product Overview

The primary business objective for integrating a Product Information Management (PIM) system into our e-commerce platform is to streamline and centralize the management of product data, ensuring consistency, accuracy, and efficiency across all digital touchpoints.

Critical to achieving this objective is the marriage of sound user experience (UX) principles with the system’s design and functionalities. By investing in thorough UX research, we aim to understand our users’ needs, behaviors, and pain points, which then inform the design and development of the PIM’s user interface (UI). Such research fundamentals, ranging from user interviews to usability testing, ensure that the PIM is not just robust in its capabilities but is also intuitive and user-friendly. This harmonization of business goals with user-centric design ensures that our PIM doesn’t just meet organizational needs but also offers an effortless experience for its users, thereby promoting consistent and efficient use of the system throughout the organization.