My name is Jonathan Romine, and I am an experienced leader in UX and Product Design. I have a strong passion for transforming e-commerce experiences. Over the past 16 years, I have mainly worked in retail and B2B sectors. My leadership style is based on the servant-leader mindset. I am committed to encouraging an environment of collaborative innovation and cultivating the skills of my team members.
I specialize in creating cohesive design systems that encapsulate brand identity and drive business initiatives forward. My approach to design is centered on understanding user needs with business objectives and employing human-centered design principles. I try to unravel complex challenges and improve operational workflows. I am well-versed in constructing information architectures that promote frictionless user experiences and perform rigorous user research to support the iterative evolution of our digital products.